LIFEFORCE AMERICA.COM PRIVACY AND SECURITY STATEMENT
We respect the privacy of our customers. This official Privacy and Security Statement is designed to help you understand what information we gather and how we use it. In our ongoing effort to improve the services and features we provide to our customers, LIFEFORCE AMERICA will continue to implement new technologies from time to time. As a result, this policy is subject to
change without prior notice. We encourage you to review our privacy policy periodically.
ONLINE PRIVACY - THE INFORMATION WE GATHER
The type of information we gather online falls into five general categories:
- Aggregate Site Usage Information
- Online Order Information
- Registered Shopper Information
- Subscription Preferences
AGGREGATE SITE USAGE INFORMATION
We collect and store information about the pages viewed by all of our website visitors. We then use this data in aggregate form to identify overall visitor behavior patterns. Our goal in using this information is to improve our site by making it more responsive to the needs and preferences of our users.
Our Web servers automatically collect information about each visitor who requests LIFEFORCE AMERICA Web pages, including your computer's internet protocol (IP) address. This IP address allows us to identify your computer on the internet so that the Web content you request from us can be sent to you.
From time to time, we may provide portions of this aggregate site behavior information to vendors, consultants, potential advertisers or news agencies.
We typically do this in order to demonstrate the amount of interest in our sites and/or to plan for technical infrastructure mprovements.
ONLINE ORDER INFORMATION
If you choose to purchase products from any of LIFEFORCE AMERICA's websites, we require the following information in order to fulfill your order:
- Name
- Full Address
- E-Mail Address
- Contact phone number(s)
- Other optional information
We use this information to process your order and to make sure that it is delivered to you. Aggregated order information is also used to track and analyze overall shopping trends, which allows LIFEFORCE AMERICA to improve product offerings and services to its members and customers.
We request an e-mail address during the order process so that we can follow up on all orders placed through our webstore.
REGISTERED SHOPPER INFORMATION
Shopper registration is required in order to shop online with us. Registering allows us to speed up the shopping process for you and lets us offer you access to special features and promotions. Please note that this is not the same as an LIFEFORCE AMERICA membership, which may have separate rules and regulations.
In order to register on LIFEFORCE AMERICA.com, you must provide:
- First and last name - We require this information in order to automatically populate checkout forms to save you time and effort while shopping.
- Mailing address - We store your mailing address for you so that we can automatically populate shipping information forms during the checkout process. We also add your address to our overall customer information database, which helps us offer products and services specifically designed for you and customers like you. For example, your zip code helps us identify the LIFEFORCE AMERICA store nearest you, so that we can tell you about specials events that are taking place there. Zip code information can also help us deliver online content that's most appropriate to your area.
- E-mail address - This allows us to send you an e-mail confirming your registration on our site. It also allows us to send you a new account password by e-mail should you forget yours.
- Daytime phone number - We require a phone number in case there is a problem with your order. We will not telemarket to you, nor will we provide your telephone number to any other entity for telemarketing purposes. We may, however, call and ask you to participate in an optional LIFEFORCE AMERICA telephone survey designed to help us improve your shopping experience and/or our product assortment.
- User Name and Password - We require a unique User ID and password combination for every registered shopper account. This information allows you secure access to your user profile and preferences. If you forget your password, we can send a new one to the e-mail address supplied in your profile, at your request from our website.
A Note on Updating Registered Shopper Information:
If you ever need to view, change, update or delete any of your registration information, simply click on the "Edit Your Account" link in the store section when you are logged in. Your information will then be available for editing.
CLICK-STREAM DATA (AND COOKIE TECHNOLOGY)
In order to register on-or purchase products from- LIFEFORCE AMERICA's websites, your browser may need to be set to accept "cookies." A cookie is a small piece of data housed in a text file or folder on your computer's hard drive that helps us recognize you when you visit our sites. We use cookies to help us remember things such as the following: (1) the profile facts you tell us about yourself, (2) your specified areas of interest on our sites, (3) the items you've placed in your shopping basket, and/or (4) the pages you visit as you shop.
The only personal information our LIFEFORCE AMERICA cookie can contain is information that you supply yourself. Our cookies cannot read data from other parts of your computer. If you would like more technical information about how cookies work, take a look at http://www.cookiecentral.com.
As stated above, you must enable cookies on your Web browser for LIFEFORCE AMERICA.com to function correctly. If you are concerned about
information contained in your LIFEFORCE AMERICA.com cookie, you may delete the file(s) at the end of each browser session. View your browser's help file for more information on cookies.
Click-stream data is information that describes the page-by-page paths you take as you browse through our websites. Using cookies, we track and store this information to help us positively customize your shopping experience. We may use click-stream data in the aggregate to provide improved services to groups of shoppers who behave similarly. We may also use it on an individual basis to improve your specific shopping experience. For example, if during a visit to LIFEFORCE AMERICA.com you read an online article about a particular artist, genre or event, we may during a subsequent visit present you with a related article or point you toward a new related product.
SUBSCRIPTION PREFERENCES
When you visit LIFEFORCE AMERICA's websites you receive an opportunity to sign up for LIFEFORCE AMERICA's e-mail newsletter services. These newsletters will be sent to you only if you choose to place your name on our mailing list. In order to deliver these newsletters, LIFEFORCE AMERICA may need to supply your name and e-mail address to specific service providers who distribute content for us. We also use third-party companies to authenticate and validate the information provided by our shoppers to make sure our content arrives successfully. We have legally binding agreements with these third-party service providers that prohibit them from using your information for any purpose other than what LIFEFORCE AMERICA instructs them to do with it. Therefore, if you sign up for any of LIFEFORCE AMERICA's e-mail newsletters, you do not need to worry about receiving unsolicited e-mails from other companies as a result of LIFEFORCE AMERICA releasing your information. If you decide at any time that you no longer wish to receive the e-mail newsletters you sign up for, please click here and update your preferences, or simply click the "unsubscribe" link in the e-mail you receive from us. Please note: In order to process your purchases, we may still send you a confirmation e-mail, or we may contact you by mail or telephone if we have questions about your order.
COMMUNICATIONS FROM LIFEFORCE AMERICA AND OTHER COMPANIES
Whenever you purchase products from LIFEFORCE AMERICA, we collect and store the information that you volunteer-information such as your name, e-mail address, postal address and phone number. The information you supply is added to our customer database. You may receive periodic printed or e-mail communications from us about new products and services, discounts, special promotions or upcoming events. In some instances, we use third-party companies to help us provide products and services to you, to assist us in managing customer information, or to fulfill promotions and communicate with you. Some of these companies are given access to some or all of the information you provide to us. These companies are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from LIFEFORCE AMERICA.
OTHER LIFEFORCE AMERICA PRIVACY NOTES
Links to or From Other Sites - LIFEFORCE AMERICA may provide links to websites outside of LIFEFORCE AMERICA.com as an added convenience to the user. There are also affiliates that link to LIFEFORCE AMERICA.com. Any link included does not imply or convey endorsement of the other company or organization, its site, or its products or services. LIFEFORCE AMERICA is not responsible for the privacy, terms of use, or other policies of any other website. LIFEFORCE AMERICA's Children's Policy - We do not intend to collect any personally identifiable information from children through our websites. Please do not allow children under the age of 13 to provide any personally identifiable information or participate in the bulletin board sections of LIFEFORCE AMERICA's websites.
LIFEFORCE AMERICA'S ONLINE SECURITY STATEMENT
We understand that many consumers are concerned about Internet security. LIFEFORCE AMERICA employs industry-leading technologies to store sensitive information and protect it while in transit over the Internet. The following Security Statement describes the technologies we use and provides additional details about how we handle sensitive data like credit card information. We want you to be able to shop at LIFEFORCE AMERICA with complete confidence. If for any reason you feel uncomfortable shopping with us online, we invite you to order our products via mailorder.
THE TRANSMISSION OF SENSITIVE DATA
We work hard to protect the information that you send to us while it is en route to and from our sites. All information that is stored in our database stays secure. We have employed the world-renowned services of Paypal to process all credit card payments. We do not ask for or store your credit card information on file. Once you leave our secured site, you are transferred to Paypal.com to further process your order and finalize the checkout process. Paypal has secured some of the most secure online safeguards imaginable. For more information or questions on Paypal.com and their secure online services and privacy policy, please visit: http://www.paypal.com/cgi-bin/webscr?cmd=p/gen/ua/policy_privacy-outside
WHAT HAPPENS TO MY INFORMATION AFTER LIFEFORCE AMERICA RECEIVES IT?
We work very hard to make sure the information you send us is stored and managed securely once we receive it. All data collected is stored on site and is protected by multiple levels of data and structural security. This information is only accessible to Lifeforce Records America Corp. and trusted, contracted third-party service providers.
